Supré is a proud member of the Better Cotton Initiative (BCI), a not-for-profit organisation stewarding the global standards for Better Cotton, and bringing together cotton’s complex supply chain, from the farmers to the retailers.

BCI works with a diverse range of stakeholders, from farmers to retailers, to promote measurable and ongoing improvements to social, environmental and economic issues in cotton-farming communities in 21 countries around the world. By 2020, BCI aims to have five million farmers involved in the initiative – producing 8.2 million metric tonnes of sustainable cotton which is 30 per cent of global cotton production.

As a business, we are striving to create an ever-better supply chain. It is a long journey but our short-term goal is to have thirty per cent more sustainable cotton, sourced from BCI and Kenya Cotton, by 2019.

Our involvement with BCI is the latest initiative in a comprehensive sustainability program that also includes disclosing the details of our suppliers, which will commence in late-July 2016 with the goal of full disclosure by the end of 2018.

The Cotton On Group is currently trialling an initiative to grow our own cotton in Kenya in partnership with Business for Millennium Development (B4MD). The pilot program has established seven sites across 11 acres, working closely with local farmers to assist with the management of each cotton crop.